ENTRY GUIDELINES

Entries can be received from any shopping centre or group of shopping centres in Australia. The campaign must have been established between 1 July 2023 and 30 June 2024. Shopping centres in New Zealand owned by Australian companies are also eligible to enter.

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DEADLINE AND DELIVERY

Entries will be accepted from 1 July 2024 to 2 August 2024. Entries must be submitted via the nomination portal by close of business, Friday 2 August 2023.

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No extensions will be granted.

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NOMINATION FEE

The nomination fee is $400 plus GST for each nominated entry and is required at submission.

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ENTRY FORMAT - TEMPLATE

All entries must use the relevant templates, which can be downloaded using the below button.  Entries which do not conform will not be accepted and the entry fee will be refunded. All entries are to be in a PDF format and uploaded online.

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PAGE 1 - Executive Summary

The purpose of this section is to provide judges with a high-level understanding of the campaign. Outline the key highlights of the campaign and why it should be considered for an award. Content provided in this section will not be judged as part of the judging criteria. Images may be used on this page. (maximum 1 page)

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Page 2  - Objectives and Strategy

Clearly specify what you were trying to achieve and how you did it. This should include a detailed budget, key customer insights and business opportunities. No images are to be included on this page. (maximum 1 page)

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Page 3 - Execution

Detail how the campaign was implemented. Include details on customer touch points, presentation in-centre and repeatability. No images are to be included on this page. (maximum 1 page)

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Page 4 - Results & Outcomes  

Using the relevant template, clearly specify whether you achieved your objectives. This should include the ROI clearly specifying the method of calculation (i.e. direct sales or comparative sales) and/or the PR value of the campaign (calculated as reach). This should also include any key learnings (positive and negative). No images are to be included on this page. (maximum 1 page)

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Supporting Material

Supporting material should include images of the campaign as well as any public relations clippings, examples of creative, webpages, etc. (maximum 5 pages)

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Additional      

Please upload (separately) one high-resolution image of the campaign as well as a press quality photo of each of the campaign managers. Additional material must be in .JPEG format. If you wish to include a video as part of your nomination, please include a link to this as part of this section. Videos will no longer be accepted by any other means.

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PRIZES AND AWARDS CEREMONY

The Awards will be presented at the Awards Gala Dinner at Ivy Ballroom, Sydney, on Thursday 24 October 2024 from 5:30 pm.

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CAMPAIGN OF THE YEAR

The entry with the highest score regardless of the category entered will be awarded the Sabina Rust Memorial Prize for Campaign of the Year. The winner receives $15,000 from the Shopping Centre Council of Australia as a contribution towards professional development in the marketing area. The Runner Up (which is the entry with the next highest overall score in a different category) will receive $5,000 from the Shopping Centre Council of Australia as a contribution towards professional development in the marketing area.

 

CATEGORY WINNERS 

Category winners and runner up will receive a framed certificate of merit.

The Shopping Centre Council of Australia will donate $5,000 to each of the four community charities or groups nominated by the community category winners.​

 

AWARD CATEGORIES & JUDGING CRITERIA

Entries must be submitted and will be judged under the following awards. Each campaign can only be submitted under one category. Centres must be classified as one of the following:

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• Small (75 or less stores)

• Medium (76 to 149 stores)

• Large (150 or more stores)

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Multi Centre campaigns must be across at least 2 centres and can include a combination of centre classifications. 

 

Judges will review each entry and independently score each entry on a range of criteria (listed below). An average of these scores will be calculated to give each entry a score out of 100.  Judges will award each entry a score for each of the following criteria. Awards may not be given in categories where judging criteria is not met or where, in the judges’ opinion, the standard did not merit an award.

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Compelling Experiences

A campaign that creates a memorable and engaging experience across all customer touch points. The experience is the primary objective. It may have delivered a compelling experience for shoppers driving solid business / marketing returns. This may result in traffic increases, engagement opportunities, data collection moments that add value to the centre(s) or performance. Please see template for suggested success measures for a compelling experiences campaign.

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• Objectives & Strategy (budget, key customer insights & the business opportunity) – 20%

• Execution (creativity, customer touch points, presentation in-centre, experience) – 45%

• Results & Outcomes (success measures, retailer feedback data, customer feedback data, key learnings) – 35%

 

Retailer Marketing

Marketing activity that has contributed to a successful retailer / product outcome supporting the centre’s business performance. Ranging from tactical sales driving marketing activities supporting retailer performance, the use of insights to drive tenant acquisition / retention outcomes to leasing campaigns to retailer engagement activity to drive greater productivity and stronger tenant relations. Please see template for suggested success measures for a retailer marketing campaign. ROI modelling must be evident.

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• Objectives & Strategy (budget, key customer insights & the business opportunity) – 20%

• Execution (creativity, customer touch points, presentation in-centre, experience) – 40%

• Results & Outcomes (ROI, retailer feedback data, customer feedback data, key learnings) – 40%

 

Brand and Partnerships

A single or ongoing strategic campaign intended to position, reposition or create positive brand / partner alignment with a centre or group of centres amongst its target market. Its primary purpose is to drive positive perceptions, engagement and attitudes towards the centre(s) at either a strategic level or a tactical level. The campaign may be connected to a number of strategic partnerships to leverage an opportunity to drive positive results. Campaigns may relate to branding, sponsorship partnerships, and or development / redevelopment campaigns that use the brand to position or reposition the centre(s). Please see template for suggested success measures for a brand and partnerships campaign.

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• Objectives & Strategy (budget, key customer insights & the business opportunity) – 20%

• Execution (creativity, customer touch points, presentation in-centre, experience) – 40%

• Results & Outcomes (success measures, retailer feedback Data, customer feedback data, key learnings) – 40%

 

Innovation

A single or ongoing piece of strategic work that is truly innovative and demonstrates new thinking, first to market initiative or unlocks new technology. Its main purpose is to respond to a key business / marketing solution or a key opportunity that presents itself. The innovation delivery might have produced successful outcomes or created a number of key learnings / success factors as any innovation takes courage and commitment to implement and often requires ongoing refinement. It might advance customer experience, improve marketing team effectiveness, or tenant relationship management. Please see template for suggested success measures for an innovation campaign.

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• Objectives & Strategy (budget, key customer insights & the business opportunity) – 20%

• Execution (creativity, customer touch points, presentation in-centre, experience) – 40%

• Results & Outcomes (success measures, retailer feedback data, customer feedback data, key learnings) – 40%

 

Community

A single or ongoing event, program or project that benefits a community need, interest or cause. The centre or company’s goals should reflect altruistic intent. The campaign may involve a single centre or group of centres that have contributed to a meaningful and measurable community impact or inclusion. The campaign must demonstrate the ability of the centre to choose an appropriate partner(s) and must not highlight sponsorship as a principal means of achieving the objectives or significant commercial outcomes as an objective. Please see template for suggested success measures for a community campaign.  

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• Objectives & Strategy (budget, key customer insights & the business opportunity) – 20%

• Execution (creativity, customer touch points, presentation in-centre, experience) – 40%

• Results & Outcomes (success measures, retailer feedback data, customer feedback data, key learnings) – 40%

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Multi Centre

Marketing campaigns which are developed and executed for at least two centres (of any type) are entered into the multi-centre campaign category. These campaigns would nominally fit into the other categories described above, with the only difference being that it applies to at least two centres. The judging criteria remain the same but with consideration to the scale of the campaign.

 

Organisers reserve the right to amend conditions and program at any time without notice.

 

CONTACT

For all enquiries please contact the Shopping Centre Council of Australia.

Email: scca@scca.org.au

Phone: 02 9299 3512

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